Title

A Methodological Note on Mail Survey Response Rates

Document Type

Article

Publication Date

6-2000

Publication Title

Psychological Reports

Volume

86

Issue

3a

First Page

1273

Last Page

1274

Abstract

Addresses issues regarding mail survey response rates in the broadcasting industry. Definition of mail survey; Use of variations of social exchange principles in the study; Difficulties inherent in mail surveys; Implications for research on the broadcast industry.

Comments

Lipschultz, J. H., Hilt, M. L., & Mixan, C. R. (2000). A Methodological Note on Mail Survey Response Rates. Psychological Reports, 86, 3, 1273-1274.