A Methodological Note on Mail Survey Response Rates
Addresses issues regarding mail survey response rates in the broadcasting industry. Definition of mail survey; Use of variations of social exchange principles in the study; Difficulties inherent in mail surveys; Implications for research on the broadcast industry.
Lipschultz, Jeremy Harris; Hilt, Michael L.; and Mixan, Christine Renee, "A Methodological Note on Mail Survey Response Rates" (2000). Communication Faculty Publications. 23.