Document Type
Article
Publication Date
Winter 1993
Publication Title
Feedback
Volume
34
Issue
1
First Page
15
Last Page
19
Recommended Citation
Hilt, Michael L. and Lipschultz, Jeremy Harris, "Broadcast Managers Assess the lmportance of a Higher Education" (1993). Communication Faculty Publications. 42.
https://digitalcommons.unomaha.edu/commfacpub/42
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Comments
College students may find it difficult to predict what broadcast managers want when the latter hire newsroom employees. This problem also affects broadcast journalism faculty who teach and advise students. Much of the research in this area does not focus on the larger factors professionals use in evaluating interns, potential employees and education in general. Instead, it is more common to see vague references to writing skills, production skills, hands on training and the value of liberal arts.