Document Type

Article

Publication Date

5-1999

Publication Title

Journal of the Association for Communication Administration

Volume

28

Issue

2

First Page

78

Last Page

86

Abstract

This article evaluates a communication graduate program based upon the perceptions of alumni satisfaction. The department's assessment plan was utilized to measure their perceived knowledge of theory and research, as well as feelings about career preparation. The results indicate that assessment measures related to content taught may be linked to perceptions about quality, flexibility and facilities in a graduate program. Educational outcomes will continue to be an important issue for communication educators. It is critical that assessment data be collected, interpreted and used to revise curriculum in order to be responsive to needs. By doing this, communication programs will be more accountable to their constituents.

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