Document Type

Article

Publication Date

2011

Publication Title

Library Hi Tech

Volume

29

Issue

4

First Page

663

Last Page

677

Abstract

Purpose – Literature on the features of new technology in libraries of every type and size is readily available, but looking at the factors playing a part in the process (relative advantage, compatibility, complexity, trialability and observability) will bring an understanding of how Millennials integrate technology into libraries. This paper seeks to discuss some of the issues involved.

Design/methodology/approach – This research focuses on Millennials and their adoption of new technologies in libraries through the process of diffusion and the stages of adoption as outlined by Everett Rogers: communication through certain channels; over time; and among members of a social system. Among these sections, Millennials as innovators and early adopters are explored, as well as the five stages of the innovation decision process.

Findings – Libraries have increasingly seen technology become a quick candidate as a solution to nearly every problem existing in the field. Though rapidly suggested as an alternative, the new technology is not adopted as quickly as in other sectors. However, Millennials act as change agents and bring technology-driven attitudes to work, using specific communication channels to change employee attitudes towards adoption of the new tools.

Originality/value – Although applied to different fields, few studies have been conducted using the theory of diffusion in library science with a focus on innovation; rather the focus has been on technology adoption. The paper highlights how looking at the overarching trend, instead of focusing on the specifics of one single technology tool, will help researchers, administrators and practitioners understand the paradigm shift in the rapid adoption of such tools overall.

Keywords – Technology, Attitudes, Communication, Technological change, Organizational change, Libraries, Change management

Paper type – General review

Comments

This article is (c) Emerald Group Publishing and permission has been granted for this version to appear here http://digitalcommons.unomaha.edu/crisslibfacpub/7/. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited. DOI: http://dx.doi.org/10.1108/07378831111189769.

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