<i>Television News and the Elderly: Broadcast Managers' Attitudes Toward Older Adults</i>

Television News and the Elderly: Broadcast Managers' Attitudes Toward Older Adults

Description

This concise survey investigates the television general managers’ and news directors’ attitudes towards the elderly in the United States. Originally published in 1997, it raises important issues of ageing in relation to the media with specific focus on the older viewer’s status as a viewing audience of the news and how they are presented in the news. This is still useful food for thought for gerontologists, mass communication researchers, social psychologists and media studies researchers.

ISBN

978-0415837132

Publication Date

1997

Publisher

Garland Publishers

City

New York, New York

Department

Communication

Comments

Part of the Garland studies on the elderly in America.

<i>Television News and the Elderly: Broadcast Managers' Attitudes Toward Older Adults</i>

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