<i>E-Business Applications for Product Development and Competitive Growth: Emerging Technologies</i>

Title

E-Business Applications for Product Development and Competitive Growth: Emerging Technologies

Files

Description

Editor: In Lee

Chapter 6, Promoting Competitive Advantage in Microenterprises through Information Technology Interventions, co-authored by Sajda Qureshi and Peter Wolcott, UNO faculty members.

As the Web paradigm shifted from the business-centered to user-centered one (this paradigm shift has become known as "Web 2.0") it has become a Web platform as a method to quickly reach a large pool of consumers. Web 2.0 has changed the nature of a user from a content consumer to a content generator. While the pre-Web 2.0 era is characterized by read-only websites and proprietary web applications, Web 2.0 brought about a variety of interactive community-based initiatives that leverage data, harness distributed intelligence, and utilize a rich multimedia.

E-Business Applications for Product Development and Competitive Growth: Emerging Technologies is a comprehensive framework of knowledge provided by research and practitioner experts within the e-business research field. Emerging e-business theories, architectures, and technologies are outlined to stimulate information into research and business communities. This book will serve as an integrated e-business knowledge base for those who are interested in the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research methods.

ISBN

978-1609601324

Publication Date

2010

Publisher

IGI Global

City

Hershey, PA

Department

Information Systems and Quantitative Analysis

Comments

Kamal, M., Qureshil, S., & Wolcott, P. (2010). Promoting Competitive Advantage in Micro-Enterprises through Information Technology Interventions. In I. Lee (Ed.), E-Business Applications for Product Development and Competitive Growth: Emerging Technologies: Emerging Technologies (pp. 117-142). Hershey, PA: IGI Global.

<i>E-Business Applications for Product Development and Competitive Growth: Emerging Technologies</i>


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