The Impact of Electronic Commerce on Business-Level Strategies

Authors

Ann L. Fruhling, University of Nebraska at OmahaFollow
Lester A. Digman, University of Nebraska-Lincoln

Document Type

Article

Publication Date

2000

Publication Title

Journal of Electronic Commerce Research

Volume

1

Issue

1

First Page

13

Last Page

22

Abstract

This paper examines the impact of electronic commerce on business-level strategies. The paper examines electronic commerce (E.C) from the perspective of intra-business E.C., business-to-business E.C., business-to-consumer E.C., and value/supply chain management. Business-level strategies are considered to include: added-value, differentiation, cost leadership, focus, and growth source. The paper concludes that E-commerce will have significant impacts on each of the business-level strategic areas.

Comments

Fruhling, A. L., & Digm, L. A. (2000). The Impact of Eelctronic Commerce on Business Level Strategies. J. Electron. Commerce Res., 1(1), 13-22.

Recommended Citation

Fruhling, Ann L. and Digman, Lester A., "The Impact of Electronic Commerce on Business-Level Strategies" (2000). Interdisciplinary Informatics Faculty Publications. 4.
https://digitalcommons.unomaha.edu/interdiscipinformaticsfacpub/4