Publications by the Marketing and Management Department faculty members are collected here.

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Submissions from 2020

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Mitigating versus Managing Epistemic and Aleatory Uncertainty, Mark D. Packard and Brent B. Clark

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On Mitigability of Uncertainty and the Choice Between Predictive and Nonpredictive Strategy, Mark D. Packard and Brent B. Clark

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Probability Logic Fails in Immitigable Uncertainty, but Strategic Logic Does Not, Mark D. Packard and Brent B. Clark

Submissions from 2019

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Influence of Job-Dedicated Social Media on Employer Reputation, Serge P. da Motta Veiga, Brent B. Clark, and Timothy R. Moake

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The Technology Bias in Entrepreneur-Investor Negotiations, Timothy C. Dunne, Brent B. Clark, and John P. Berns

Submissions from 2018

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Regulatory and Governance Impacts on Bank Risk-Taking, Karen Schnatterly, Brent B. Clark, John Howe, and Michael L. DeVaughn

Submissions from 2017

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Identity Discovery and Verification in Artist- Entrepreneurs: An Active Learning Exercise, A. Erin Bass

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Leveraging Positive Psychological Capital (PsyCap) in Crisis: A Multiphase Framework, Ivana Milosevic, A. Erin Bass, and Djordje Milosevic

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Uncertainty Types and Transitions in the Entrepreneurial Process, Mark D. Packard, Brent B. Clark, and Peter G. Klein

Submissions from 2016

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The Ethnographic Method in CSR Research: The Role and Importance of Methodological Fit, A. Erin Bass and Ivana Milosevec

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The Technology Effect: How Perceptions of Technology Drive Excessive Optimism, Brent B. Clark, Christopher Robert, and Stephen A. Hampton

Submissions from 2015

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The Nostalgia Effect: A Field Investigation of Satisfaction among IS/IT Professionals in India, Robert O. Briggs

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Comparing Virtue, Consequentialist, and Deontological Ethics-Based Corporate Social Responsibility: Mitigating Microfinance Risk in Institutional Voids, Subrata Chakrabarty and A. Erin Bass

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The Ethical Implications of Using Genetic Information in Personnel Selection, Brent B. Clark, Chet E. Barney, and Tyler Reddington

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The Paradox of Knowledge Creation in a High-Reliability Organization: A Case Study, Ivana Milosevec, A. Erin Bass, and Gwendolyn M. Combs

Submissions from 2014

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Resource Security: Competition for Global Resources, Strategic Intent, and Governments as Owners, A. Erin Bass and Subrata Chakrabarty

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Corporate Governance in Microfinance Institutions: Board Composition and the Ability to Face Institutional Voids, Subrata Chakrabarty and A. Erin Bass

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Institutionalizing Ethics in Institutional Voids: Building Positive Ethical Strength to Serve Women Microfinance Borrowers in Negative Contexts, Subrata Chakrabarty and A. Erin Bass

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Revisiting Weber’s charismatic leadership: Learning from the past and looking to the future, Ivana Milosevic and A. Erin Bass

Submissions from 2013

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Encouraging Entrepreneurship: Microfinance, Knowledge Support, and the Costs of Operating in Institutional Voids, Subrata Chakrabarty and A. Erin Bass

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Encouraging Entrepreneurship: Microfinance, Knowledge Support, and the Costs of Operating in Institutional Voids, Subrata Chakrabarty and A. Erin Bass

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Institutional Theory and the Evolution of Marketing Channels in Emerging Economies: Setting a Research Agenda, Birud Sindhav

Submissions from 2011

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Co-creation of Value: Creating New Products through Social Media, Birud Sindhav

Submissions from 2004

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Building Relationships between Business Schools and Students: An Empirical Investigation into Student Retention, Phani Tej Adidam, R. Prasad Bingi, and Birud Sindhav

Submissions from 1991

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The Business Incubator: A Rural Economic Development Tool, Raymond A. Marquardt and Steven A. Schulz