Running a national service program is more than a full-time job. Between developing projects, recruiting volunteers, managing finances, seeking resources, and filling out paperwork, it may feel like there’s no time to do anything else. With all the things a busy program manager has to do, you may wonder: “Why should I care about media coverage, and can it really help me?”
Corporation for National and Community Service, "Sharing Your National Service Story: A Guide to Working With the Media" (2005). Service Learning, General. 143.