Title
Measures of Source Credibility of Male and Female Counterparts of a Traditionally Sex-typed Job
Date of Award
4-1-1990
Document Type
Thesis
Degree Name
Master of Arts (MA)
Department
Communication
First Advisor
Dr. John Wanzenried
Abstract
The purpose of this study was to determine what, if any, perceived differences in source credibility may exist between male and female counterparts of traditionally sex-typed occupations. The traditionally male job used in this study was that of commerical airline pilot. The occupation of airline flight attendant airline pilot. The occupation of airline flight attendant was used for the traditionally female job. Particular attention was paid to the nontraditional groups of female pilots and male flight attendants.
Recommended Citation
Scott, Joy, "Measures of Source Credibility of Male and Female Counterparts of a Traditionally Sex-typed Job" (1990). Student Work. 1033.
https://digitalcommons.unomaha.edu/studentwork/1033
Comments
A Thesis Presented to the Department of Communication and the Faculty of the Graduate College University of Nebraska In Partial Fulfillment of the Requirements for the Degree Master of Arts University of Nebraska at Omaha. Copyright 1990, Joy Scott