Date of Award
1-1-1952
Document Type
Thesis
Degree Name
Master of Arts (MA)
Department
Communication
First Advisor
Dr. L. N. Garlough
Second Advisor
Dr. T. Earl Sullenger
Third Advisor
Mrs. C. A. Thomas
Fourth Advisor
Dr. G. L. Wilber
Abstract
The main purpose of this study was to compare preferences of radio and television programs and determine as far as possible the effect of one upon the other with emphasis on efforts to measure the effects of television on preferences of radio programs. This involved two minor problems: 1. to determine and show trends in the relative preferences of the types of radio and television programs by those who have regular access to both radio and television; 2. to find out wheather selectivity of telvevision programs through time is at work.
Recommended Citation
Ohara, Haruko, "Comparative preferences of radio and television programs with emphasis on effects of television on the preferences of radio programs" (1952). Student Work. 1278.
https://digitalcommons.unomaha.edu/studentwork/1278
Files over 3MB may be slow to open. For best results, right-click and select "save as..."
Comments
Submitted In Partial Fulfillment of the Requirements for the Degree of Master of Arts in the Graduate School of the University of Omaha. Copyright 1952, Haruko Ohara