Date of Award
12-1-1997
Document Type
Thesis
Degree Name
Master of Arts (MA)
Department
Communication
First Advisor
Dr. Jeremy Lipschultz
Second Advisor
Dr. Michael Hilt
Third Advisor
Dr. Andris Skreija
Abstract
The Internet offers tremendous potential benefits to consumers in terms of increased convenience, choices and information. Yet, along with such benefits, comes new risks to consumers, including an increased risk from fraud, deception and misinformation (FDA and the Internet Conference, October, 1996).
Recommended Citation
Bilby, Broc, "Pharmaceutical Advertising: A Qualitative Comparison of the Internet and National Magazines" (1997). Student Work. 1751.
https://digitalcommons.unomaha.edu/studentwork/1751
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Comments
A Thesis Presented to the Department of Communication and the Faculty of the Graduate College University of Nebraska In Partial Fulfillment of the Requirements for the Degree Master of Arts University of Nebraska at Omaha. Copyright Broc Bilby December, 1997