Month/Year of Graduation

12-2023

Degree Name

Bachelor of Science (B.S.)

Department

Political Science

First Advisor

Dr. Randy Adkins

Abstract

This honors capstone project will examine the effect of social media, specifically Twitter, on U.S. senate elections in 2022. It will track the tweets of personal and official campaign Twitter accounts from the end of the primary until election night in two “Toss Up” or highly contested seats in the 2022 senate elections. This project will examine the winner of the Republican and Democrat primaries only. All the tweets from the timeframe will be tracked and categorized by intention or use of the tweet. These categories will break down the tweet into what it was meant to do be it campaigning, informing, or messaging. The research will break the tweets down by type and compare it to the trends seen in traditional media such as print, signage, radio, television, and any website use. The conclusion will look to show the similarities and differences in style of the candidates and the other forms of campaigning.

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