Predicting Newspaper Readership on the Campus Community
Examines newspaper readership in a college campus. Predictors of daily newspaper readership for students, faculty and staff; Effect of use of other media; Preoccupation with work or classes; Usefulness of local talk radio.
Lipschultz, Jeremy Harris and Hilt, Michael L., "Predicting Newspaper Readership on the Campus Community" (1999). Communication Faculty Publications. 22.