Baby boomer trends are applied in the development of a conceptual framework that offers a social systems and cultural model for future studies. While there has been considerable recent attention paid to baby boomers, the studies lack a coherent theoretical base that would allow for more advanced and continuing research. Aging baby boomers heading into retirement present excellent research opportunities for scholars.
Lipschultz, Jeremy Harris; Hilt, Michael L.; and Reilly, Hugh J., "Organizing the Baby Boomer Construct: An Exploration of Marketing, Social Systems, and Culture" (2007). Communication Faculty Publications. 58.