In the early 1970's as the enormous pressure of drug related problems was abating, the attention of mental health professionals, school personnel, and the criminal justice system was refocused on the problems that come with alcohol. A new phenomenon seemed to be following the drug "scene," the increased alcohol usage among teen-agers and even children. The message was clear: an effort had to be made to prevent alcohol abuse before problem drinking became more widespread.
Burch, Genevieve, "Alcohol Prevention in Five Secondary Schools" (1980). Publications Archives, 1963-2000. 130.