This study is a preliminary attempt at the delimitation of Omaha's retail trade area. The method used is that of recording license plate numbers at the two major shopping points in Omaha, the Central Business District and Crossroads, plus two other smaller shopping points--Southroads and The Center. Emphasis is placed upon the two major points for they give the best regional cross-section of Omaha's retail attraction.
Retallick, Harold J. and Gildersleeve, Charles R., "Omaha Trade Area Study No. 01: License Plate Survey of Two Major Shopping Points" (1967). Publications. 14.