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In February 1986, Park East, Inc., a nonprofit redevelopment agency, contracted with the Center for Applied Urban Research of the University of Nebraska at Omaha to conduct a marketing survey related to the redevelopment of the Muse Theater at 24th and Farnam Streets. Representatives of Park East, Inc., believe that two critical trends have converged to create an opportunity for redevelopment in this area--the ongoing and already successful redevelopment of downtown Omaha and adjacent areas and the recent increase in the population of young, well-educated, professionals living and working near downtown Omaha. Mutual of Omaha, the largest employer in Omaha, and the numerous medical complexes in the area (the University of Nebraska Medical Center, St. Joseph Hospital, Creighton University Hospital, Veterans' Hospital, and Clarkson Hospital) employ many of these individuals.