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This is the third of a series of continuing studies in the attempt to ascertain Omaha's retail trade area. The method utilized, as in the past, is that of recording license plate prefix numbers at the three major and two minor shopping points within the Omaha SMSA. Emphasis is placed upon the three major shopping points, Downtown, Crossroads and Westroads, for they are the best indicators of the regional focus of Omaha. The two other points surveyed were Southroads and Downtown Council Bluffs (See Map 13, Page 5). This year the survey eliminated The Center, GEM and Skagway because of their community influence.