Journal of Electronic Commerce Research
This paper examines the impact of electronic commerce on business-level strategies. The paper examines electronic commerce (E.C) from the perspective of intra-business E.C., business-to-business E.C., business-to-consumer E.C., and value/supply chain management. Business-level strategies are considered to include: added-value, differentiation, cost leadership, focus, and growth source. The paper concludes that E-commerce will have significant impacts on each of the business-level strategic areas.
Fruhling, Ann L. and Digman, Lester A., "The Impact of Electronic Commerce on Business-Level Strategies" (2000). Interdisciplinary Informatics Faculty Publications. 4.