Group Support Systems (GSS) have been used to support facilitated ideation sessions for years and have been studied from a number of different perspectives. Throughout this time the norm for running electronic brainstorming sessions has been for participants to work on their own workstations. A review of applicable literature suggests that pairing participants at GSS workstations could result in higher quality inputs and participant satisfaction. This proposition is examined with a lab experiment to test for differences between paired and unpaired facilitated GSS sessions. The results of the experiment suggest that pairing participants does yield higher quality ideas from facilitated ideation without negative perceptions relating to production blocking.
Murphy, John D. and Khazanchi, Deepak, "The Effects of Pairing Participants in Facilitated Group Support Systems Sessions" (2007). Information Systems and Quantitative Analysis Faculty Proceedings & Presentations. 5.