Document Type

Article

Publication Date

2008

Publication Title

American Journal of Business

Volume

23

Issue

2

First Page

27

Last Page

36

Abstract

Group Support Systems (GSS) have been used and studied in the support of facilitated ideation sessions for years. The norm for these sessions has been for participants to work individually at GSS workstations. A review of applicable literature suggests that pairing participants at GSS workstations could result in higher quality ideas and participant satisfaction. This paper reports the results of a lab experiment that tested for differences between paired and unpaired facilitated GSS sessions. These results suggest that pairing participants can yield higher quality ideas from facilitated ideation without negative consequences.

Comments

This article is (c) Emerald Group Publishing and permission has been granted for this version to appear here http://digitalcommons.unomaha.edu/isqafacpub/17/. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.

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