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The alumni survey provides the university information on the lives of students one or more years after graduation and their opinions about various topics concerning their time at UNO and beyond. In the past, UNO used an external vendor, ACT, to conduct the alumni survey. The survey was long, the cost was high, the response rate was extremely low, and, ultimately, the vendor discontinued the survey. UNO decided the best route was to create and administer their own alumni survey.

Alumni from 2010 and 2012 were surveyed by UNO in Fall 2015 in an effort to learn which cohort would yield the highest response rate. In theory, these cohorts were selected because students had graduated long enough ago to be able to answer career-related questions, yet were recent enough to participate due to their connection and experience with UNO.