Presentation Title

A Regional Examination of the Behaviors and Language of MSM Sex-Seeking Behaviors on Craigslist

Advisor Information

Jason Coleman

Location

UNO Criss Library, Room 107

Presentation Type

Oral Presentation

Start Date

7-3-2014 11:15 AM

End Date

7-3-2014 11:30 AM

Abstract

Numerous studies have examined online sex seeking behavior among men who have sex with men. However, most research has focused solely on the transmission of HIV or other sexually transmitted infections. This study identified the cultural differences that emerged within this population based on their geographic location and the norms that existed from these regions. Further, the study identified “how” men talk about these behaviors. Methods: In June 2012, 8,400 ads were collected from Craigslist over 14 days from 20 cities across the United States. Eight cities were selected for analysis based on region and population. The data were reviewed to create a coding scheme of behaviors and linguistic phrases that are displayed the most across all of the ads. Following qualitative analysis, frequencies for each behavior and associated language were calculated and loaded into QSR NVivo for analysis. Results: Regional differences emerged regarding behaviors that were sought on Craigslist ranging from low risk transmission behaviors to higher ones. Regional culture plays into the types of behaviors one asks for online. Further, language used to describe behaviors varied by region. Understanding the variation of behaviors and the language used to talk about those behaviors may be useful to practitioners in the public health field looking to develop and refine culturally appropriate messaging to promote sexual health.

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Mar 7th, 11:15 AM Mar 7th, 11:30 AM

A Regional Examination of the Behaviors and Language of MSM Sex-Seeking Behaviors on Craigslist

UNO Criss Library, Room 107

Numerous studies have examined online sex seeking behavior among men who have sex with men. However, most research has focused solely on the transmission of HIV or other sexually transmitted infections. This study identified the cultural differences that emerged within this population based on their geographic location and the norms that existed from these regions. Further, the study identified “how” men talk about these behaviors. Methods: In June 2012, 8,400 ads were collected from Craigslist over 14 days from 20 cities across the United States. Eight cities were selected for analysis based on region and population. The data were reviewed to create a coding scheme of behaviors and linguistic phrases that are displayed the most across all of the ads. Following qualitative analysis, frequencies for each behavior and associated language were calculated and loaded into QSR NVivo for analysis. Results: Regional differences emerged regarding behaviors that were sought on Craigslist ranging from low risk transmission behaviors to higher ones. Regional culture plays into the types of behaviors one asks for online. Further, language used to describe behaviors varied by region. Understanding the variation of behaviors and the language used to talk about those behaviors may be useful to practitioners in the public health field looking to develop and refine culturally appropriate messaging to promote sexual health.