Presentation Title

Student-led research studies in the CBA Koraleski Commerce and Applied Behavior Lab

Advisor Information

Erin Pleggenkuhle-Miles

Location

Dr. C.C. and Mabel L. Criss Library

Presentation Type

Poster

Start Date

6-3-2015 11:00 AM

End Date

6-3-2015 12:30 PM

Abstract

As part of a research initiative in the College of Business Administration (CBA), undergraduate and graduate students alike have a new resource available to help advance research on topics such as collaboration, decision-making, leadership, problem solving, and marketing. My co-author and I have both submitted student grants for research we will conduct in the Koraleski Commerce and Behavior Laboratory, and we plan to run a grouping of experiments to capture neurophysiological correlates of human decision-making. The lab was founded in 2014 to provide a physical space and research participant pool for CBA faculty and students to conduct research studies. The lab’s specialized instrumentation measures galvanic skin response (GSR), electroencephalography (EEG), eye movement across a computer screen, and aggregate emotion by means of facial expression. We will utilize the lab’s specialized instrumentation (specifically eye-tracking and GSR) as well as its participant pool to research sustainability practices and entrepreneurial search patterns. Our poster would benefit the research fair as a chance to showcase the kind of applied CBA research that is conducted using varied neurophysiological instruments.

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COinS
 
Mar 6th, 11:00 AM Mar 6th, 12:30 PM

Student-led research studies in the CBA Koraleski Commerce and Applied Behavior Lab

Dr. C.C. and Mabel L. Criss Library

As part of a research initiative in the College of Business Administration (CBA), undergraduate and graduate students alike have a new resource available to help advance research on topics such as collaboration, decision-making, leadership, problem solving, and marketing. My co-author and I have both submitted student grants for research we will conduct in the Koraleski Commerce and Behavior Laboratory, and we plan to run a grouping of experiments to capture neurophysiological correlates of human decision-making. The lab was founded in 2014 to provide a physical space and research participant pool for CBA faculty and students to conduct research studies. The lab’s specialized instrumentation measures galvanic skin response (GSR), electroencephalography (EEG), eye movement across a computer screen, and aggregate emotion by means of facial expression. We will utilize the lab’s specialized instrumentation (specifically eye-tracking and GSR) as well as its participant pool to research sustainability practices and entrepreneurial search patterns. Our poster would benefit the research fair as a chance to showcase the kind of applied CBA research that is conducted using varied neurophysiological instruments.