Date of Award
Master of Arts (MA)
Kenneth A. Deffenbacher
The dual coding theory of imagery (Paivio, 1975) holds that there are two independent coding processes: Imaginal processes and verbal processes. Imaginal processes, in effect, present information ’’all at once" to the organism. Verbal processes, according to the dual coding theory, are characterized by a sequential mode of organization. Sequentially organized information is processed temporally by the organism, with meaning contingent upon the order of processing. The proposed thesis seeks to test the validity of Paivio's dual coding theory of imagery through the paired-associate learning paradigm.
Manheimer, Jerry, "Symmetry versus asymmetry in paired-associate learning: A test of the dual coding theory" (1978). Student Work. 118.