Date of Award
Master of Business Administration (MBA)
Dr. Graham R. Mitenko
This research is a review of psychographics and its impact on rejoinder. Experiments were conducted to ascertain the association between two stimuli and changes in habitual behavior. The foci of this review are to examine applicable, previous research and compare with results on the two stimuli. Statistically different responses to the stimuli were observed.
Becker, Curt W., "Behavioral finance: Psychographics" (2002). Student Work. 1198.
Files over 3MB may be slow to open. For best results, right-click and select "save as..."