Date of Award


Document Type


Degree Name

Master of Arts (MA)



First Advisor

Norman H. Hamm

Second Advisor

Joseph LaVoie

Third Advisor

Helen Howell


The influence of adult and peer models on Ss from grades 2, 5, 8, and 11 was measured on informational and normative tasks. Social influence was produced by presenting televised adult and peer model answers after each informational (dot discrepancy) and normative (art pictures) problem. The predictions that peer conformity would be positively related to age, and that peers would be more influential on normative tasks were not supported (p ˂ .05). While similar levels of peer conformity occurred for males and females on informational tasks, males conformed significantly more to peers on normative tasks than females. In addition, conformity to all models decreased significantly across grades and informational conformity was significantly greater than normative conformity.


A Thesis Presented to the Department of Psychology and the Faculty of the Graduate College University of Nebraska In Partial Fulfillment Of the Requirements for the Degree Master of Arts in Industrial/Organizational Psychology University of Nebraska at Omaha.

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