Date of Award


Document Type


Degree Name

Master of Arts (MA)



First Advisor

Dr. Robert Carlson


The purpose of this thesis was to examine whether or not Affirmative Action programs were considered beneficial by African American employees working in corporate America. The focus group method was the means of data collection. Thirty-seven participants from several corporations in a major metropolitan area were audio taped during three separate focus group sessions (an all-male group, an allfemale group, and a combined group). Results suggest that the participants feel Affirmative Action is beneficial to African Americans overall in providing the opportunity for consideration of positions within corporate America. Results also indicate participants believe African American women receive more benefit from Affirmative Action than African American men in corporate America and that white women were the main beneficiaries of Affirmative Action.


A Thesis Presented to the Department of Communication and the Faculty of the Graduate College University of Nebraska in Partial Fulfillment of the Requirements for the Degree Master of Arts University of Nebraska at Omaha. Copyright 1999, Jevard H. Hitch.