Date of Award
Master of Arts (MA)
Dr. Randall Rose
The generational differences of Baby Boomers and Generation X have been a topic of increased attention over the last decade; although previous research has not examined to what extent organizational strategy influences an organization’s ability to understand generational differences. This study investigated the influence of the traditional, relational, and cultural strategies for understanding the generational differences of Baby Boomers and Generation Xers and presents the results of interviews with a management representative from 10 companies to determine how their organization understands and deals with generational differences. The research focusedprimarily on the factors of influence for understanding generational differences for each organizational strategy, and how organizational strategy benefits an organization’s ability to understand these differences. The findings are discussed, and organizational and generational characteristics are examined in terms of similarities and differences.
Pettid, Sharon Rues, "Baby Boomers and Generation X: How organizations understand the generational differences of employees" (2003). Student Work. 1330.