Date of Award


Document Type


Degree Name

Master of Arts (MA)



First Advisor

Dr. Randall Rose


The generational differences of Baby Boomers and Generation X have been a topic of increased attention over the last decade; although previous research has not examined to what extent organizational strategy influences an organization’s ability to understand generational differences. This study investigated the influence of the traditional, relational, and cultural strategies for understanding the generational differences of Baby Boomers and Generation Xers and presents the results of interviews with a management representative from 10 companies to determine how their organization understands and deals with generational differences. The research focusedprimarily on the factors of influence for understanding generational differences for each organizational strategy, and how organizational strategy benefits an organization’s ability to understand these differences. The findings are discussed, and organizational and generational characteristics are examined in terms of similarities and differences.


A Thesis Presented to the Department of Communication and the Faculty of the Graduate College In Partial Fulfillment of the Requirements for the Degree Master of Arts University of Nebraska at Omaha. Copyright 2003, Sharon Rues Pettid.