Date of Award


Document Type


Degree Name

Master of Arts (MA)



First Advisor

Dr. Deborah Smith-Howell

Second Advisor

Dr. Chris Allen

Third Advisor

Dr. James Johnson


Talk radio has become a very popular medium for political discourse. Using a perspective adapted from Burke’s Cluster Criticism, the rhetoric of a liberal and a conservative talk radio host was examined. Results of this study show that Alan Colmes and Rush Limbaugh present a political reality based on the values of their own ideology. However, it was also discovered that both hosts use similar techniques to communicate their ideology. The “rhetoric of talk radio ideology” is examined.


A Thesis Presented to the Department of Communication and the Faculty of the Graduate College University of Nebraska In Partial Fulfillment of the Requirements for the Degree Master of Arts University of Nebraska at Omaha. Copyright 1999, Monica L. Olsen