Date of Award
Master of Arts (MA)
Dr. Joesph LaVoie
The major focus of this study was to examine the relationship between television viewing by women and their attitudes toward women and sex-role orientation. The Spence and Helmreich (1972) Attitudes Toward Women Scale was used to measure Women's attitudes toward their rights and roles. Sex-role orientation was measured by Bern' s Sex- Role Inventory (1977). These measures were used to determine whether the amount of TV women viewed was associated with their liberal or conservative attitudes towards women's rights and roles.
Rosich, Rosellen Margaret, "A cross-sectional analysis of women's television viewing and its relationship to attitudes toward women and sex-role orientation" (1980). Student Work. 1383.