Date of Award


Document Type


Degree Name

Master of Arts (MA)



First Advisor

Dr. L. N. Garlough

Second Advisor

Dr. T. Earl Sullenger

Third Advisor

Mrs. C. A. Thomas

Fourth Advisor

Dr. G. L. Wilber


The main purpose of this study was to compare preferences of radio and television programs and determine as far as possible the effect of one upon the other with emphasis on efforts to measure the effects of television on preferences of radio programs. This involved two minor problems: 1. to determine and show trends in the relative preferences of the types of radio and television programs by those who have regular access to both radio and television; 2. to find out wheather selectivity of telvevision programs through time is at work.


Submitted In Partial Fulfillment of the Requirements for the Degree of Master of Arts in the Graduate School of the University of Omaha. Copyright 1952, Haruko Ohara

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