Date of Award


Document Type


Degree Name

Master of Arts (MA)



First Advisor

Dr. John Wanzenried

Second Advisor

Dr. Hugh Cowdin

Third Advisor

Dr. Willa Bruce


Philanthrophy has become a serious business throughout the world, and nowhere more so than in the United States. Even though Americans donate more than $74 billion each year to charity (and this dollar amount continues to climb each year), little to no scholarly research has been done in the area of fund-raising. The purpose of this study is to compare and contrast fund-raising theory to actual fund-raising practices utilized by five non-profit organizations based in Omaha, Nebraska. A 22-point questionnaire, created purposely for this study, was administered via a face-to-face interview with those people who are actually responsible for fund-raising activities conducted by their respective non-profit organizations. Their responses to these questions were compared and contrasted to what fund-raising theory suggests.


A Thesis Presented to the Department of Communication and the Faculty of the Graduate College University of Nebraska In Partial Fulfillment of the Requirements for the Degree Master of Arts University of Nebraska at Omaha. Copyright Michaela S. Wright November, 1989