Date of Award
Master of Arts (MA)
Previous research has strongly supported Locke's theory of goal-setting: given specific, difficult, accepted goals with proper feedback, individual performance w ill improve relative to others not given a goal. A possible exception to this theory might be the setting of goals that conflict or require widely different strategies for task completion. The present study employed a 2 x 2 factorial design (presence/absence of a quantity and a quality goal) to investigate the impact of conflicting goals on task performance. Results showed that assigned, conflicting goals do not provide an exception to the goal-setting/performance relationship since significan t main effects were found for both goals. Thus, the theory of goal-setting as proposed by Locke was supported.
Whitenak, Daniel P., "The impact of assigned, conflicting goals on task performance" (1984). Student Work. 176.