Perception of Perceived Source Credibility as a Function of Physical Attractiveness in Print Advertisements
Date of Award
Master of Arts (MA)
Dr. Marshall Prisbell
Dr. Ray Millimet
Dr. Warren Francke
This thesis investigated perceptions of physical attractiveness and source credibility along the five dimensions of competence, character, composure, competence and sociability. The McCroskey and McCain Interpersonal Attraction Scale (1972) was used to determine levels of physical attractiveness in the advertisements used for the study. The McCroskey, Jensen and Valencia Source Credibility Scale (1973) was also used. Results indicated no significance between the perceived physical attractiveness or perceived physical unattractiveness of the sources and credibility except along one dimension of character. Those sources perceived as physically unattractive were perceived as having more character than those perceived physically attractive. Discussion, interpretation of results and future issues for research on physical attractiveness and source credibility are explored.
Bury, Susan Louise, "Perception of Perceived Source Credibility as a Function of Physical Attractiveness in Print Advertisements" (1995). Student Work. 1844.
A Thesis Presented to the Department of Communications and the Faculty of the Graduate College University of Nebraska In Partial Fulfillmentof the Requirements for the Degree Master of Arts University of Nebraska at Omaha. Copyright Susan L. Bury December, 1995