Date of Award
Master of Arts (MA)
Dr. Hugh Cowdin
Estimates of the portion of a daily newspaper having public relations as a source range from 25 to 80 percent. Indeed, one researcher observed that "the daily newspaper and wire services have become dependent upon press relations material to such a degree that, more often than not, at least 50 percent of news copy emerges from the practice of public relations". While no figures could be found estimating the amount of radio and television news originating from public relations sources, these figures are indicative of the major role played by public relations sources in providing the information that the public ingests as news.
Johnson, Wayne R., "An Analytical Survey of Public Relations as Perceived by Public Relations Practitioners and Journalists" (1980). Student Work. 1881.