Date of Award
Master of Arts (MA)
John K. Brilhart
Walter H. Combs
Style is the distinguishing factor which provides a speaker with a singular and unique identity (Carpenter & Seltzer, 1970). As such, the elements comprising "style” have been recognized and recommended by classical as well as contemporary rhetoricians. For example, Wilson and Arnold (1964, PP. 260-265) state that one such element of personal style is the broad category "figures of speech". These figures'of speech or stylistic devices are inclusive of but not limited to; parallel repetitions, inversions, and antitheses. Of these, antitheses are the focus of this empirical study.
Willis, Larry Newell, "The Effects of the Use of Antithetical Statements On Attitude Change and Terminal Source Credibility Ratlings" (1971). Student Work. 228.