Date of Award
Master of Arts (MA)
Sociology and Anthropology
The term "stereotype" was coined by columnist Walter Lippman who used it originally to refer to rigid and standardized pictures in the minds of people which persist because they provide the individual with a consistent picture of the world in which he lives and to which he must adjust; any effort to change the stereotype thus became an attack upon the world of the individual to be resisted with emotional intensity. Since its inception the term has come to be utilized in a variety of contexts but there is a tendency for each user to redefine it in relation to his own requirements. In the Dictionary of Sociology it is defined as a "group-accepted image or idea, usually verbalized and charged with emotion. Simplified, even caricatured, conception of a character, personality, aspect of social structure, or social program which stands in place of accurate images in our minds".
MacDaniel, William E., "Undergraduate Occupational Images and their Relationship to Selection of Academic Majors" (1967). Student Work. 2524.
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A Thesis Presented to the Department of Sociology and the Faculty of the College of Graduate Studies University of Omaha In Partial Fulfillment of the Requirements for the Degree Master of Arts. Copyright William E. MacDaniel April, 1967