Date of Award
Master of Arts (MA)
To an extent, behavior is the result of an organism's desire to attain a specific goal (Brown, 1961; Gage, 1985; Haire, 1964; Vinacke, 1964). Although various theories differ, the foundation of these works rest on the premise that goal fulfillment is central to behavior.
Dawson, Edwin J., "An exploratory study into the conceptualization and measurement of communication motivation in public speaking: An expectancy theory model." (1989). Student Work. 2982.
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