Date of Award

12-16-2005

Document Type

Thesis

Degree Name

Master of Arts (MA)

Department

Communication

First Advisor

Dr. Dave Ogden

Second Advisor

Dr. Michael Hilt

Third Advisor

Dr. Donald Greer

Abstract

Over the past few decades, sports talk radio has become an increasingly popular communication vehicle for delivering and consuming sports news. However, there is limited research to indicate how sports fans interact and connect through sports talk radio. Further, do sports fans incorporate the topics they hear on sports talk radio into their daily sports conversations with friends and other sports fans? How are sports fans using the information they hear on sports talk radio shows? How do fans use sports information in building and maintaining relationships? The goal of this study is to examine the role of sports talk radio and how consumers ingest and use information. The focus of this study will be to gauge how participating in sports talk radio contributes to self-perceived knowledge of sport and discussion of sports topics with others. Additionally, the study will also investigate demographics of sports talk radio listeners.

Comments

A Thesis Presented to the School of Communication and the Faculty of the Graduate College University of Nebraska at Omaha In Partial Fulfillment of the Requirements for the Degree Master of Arts in Communication University of Nebraska at Omaha. Copyright 2005 Andrew W. Peacock.

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