Date of Award


Document Type


Degree Name

Master of Business Administration (MBA)


Master of Business Administration

First Advisor

Dr. Graham R. Mitenko

Second Advisor

Dr. Michael J. O’Hara

Third Advisor

Dr. Richard G. File


This research is a review of psychographics and its impact on rejoinder. Experiments were conducted to ascertain the association between two stimuli and changes in habitual behavior. The foci of this review are to examine applicable, previous research and compare with results on the two stimuli. Statistically different responses to the stimuli were observed.


A Thesis Presented to the Department of Business Administration and the Faculty of the Graduate College University of Nebraska In Partial Fulfillment of the Requirements for the Degree Masters of Business Administration University of Nebraska at Omaha. Copyright 2002 Curt W. Becker.

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