Date of Award
Master of Business Administration (MBA)
Master of Business Administration
Dr. Graham R. Mitenko
Dr. Michael J. O’Hara
Dr. Richard G. File
This research is a review of psychographics and its impact on rejoinder. Experiments were conducted to ascertain the association between two stimuli and changes in habitual behavior. The foci of this review are to examine applicable, previous research and compare with results on the two stimuli. Statistically different responses to the stimuli were observed.
Becker, Curt W., "Behavioral Finance: Psychographics" (2002). Student Work. 3072.
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