Date of Award


Document Type


Degree Name

Master of Arts (MA)



First Advisor

Dr. Jeremy Lipschultz


Society is undoubtedly influenced by technology. Although some people may not be ready or willing to admit it, technological innovations will continue to play an increasingly prominent role in organizational systems and in all business, social and personal relationships. A snapshot of American society shows that 43 percent of homes have a personal computer (Pew, 1999) and nearly 45 million homes have online access (Iconocast, 2000). One cannot help but recognize that technology is transforming part of everyday life for many people. But not everyone is an equal participant in this cultural transformation and not everyone agrees that technological literacy is the correct goal.


A Thesis Presented to the Department of Communication and the Faculty of the Graduate College University of Nebraska In Partial Fulfillment of the Requirements for the Degree Master of Arts University of Nebraska at Omaha. Copyright 2000 Marsha A. Stithem Kalkowski.