Date of Award
Master of Arts (MA)
J. Brad Chapman
This study compared the Fishbein-Ajzen (1975) model of attitude-behavior relationships with Bentler-Speckart's (1979) modifications of the model. Subjects were 236 undergraduate college students and the measures of behavior were repeated self-reports of class attendance. An analysis of linear structural relationships, using multiple indicators for each underlying construct, supported the Bentler-Speckart addition to the Fishbein- Aj zen model of prior behavior as a direct causal influence on both subsequent behavior and behavioral intentions. However, consistent with the original Fishbein-Ajzen model, a direct causal path from attitude to subsequent behavioral intentions was not found. Directions for future studies and respecification of the model were discussed.
Fredericks, Arlene J., "Attitude-behavior relationships: A comparison of the Fishbein-Ajzen and Bentler-Speckart models" (1981). Student Work. 92.