Month/Year of Graduation
Bachelor of Science (B.S.)
LifeLoop is a senior living software company that has the potential to gain market share in a new and growing industry. By making changes to current processes, business level strategy, and corporate level strategy, the company can grow organically, faster. LifeLoop must make these strategic changes to areas of marketing and sales processes now as the industry is changing life cycle stages; the company’s movement in this window of opportunity is critical to their future success. These findings outline where LifeLoop is currently positioned and the first steps needed to grow and develop into a reputation of excellence that will provide reoccurring revenue in the coming months. By implementing a differentiated strategy, outlined in this research, LifeLoop will become more competitive and profitable.
Dabbs, Erin, "Strategic Analysis of LifeLoop, LLC: Current Positioning and Recommendations for Future Growth" (2018). Theses/Capstones/Creative Projects. 26.
Business Administration, Management, and Operations Commons, Entrepreneurial and Small Business Operations Commons, Operations and Supply Chain Management Commons, Other Business Commons, Sales and Merchandising Commons, Technology and Innovation Commons