Month/Year of Graduation


Degree Name

Bachelor of Science (B.S.)

First Advisor

Dr. Lundmark


LifeLoop is a senior living software company that has the potential to gain market share in a new and growing industry. By making changes to current processes, business level strategy, and corporate level strategy, the company can grow organically, faster. LifeLoop must make these strategic changes to areas of marketing and sales processes now as the industry is changing life cycle stages; the company’s movement in this window of opportunity is critical to their future success. These findings outline where LifeLoop is currently positioned and the first steps needed to grow and develop into a reputation of excellence that will provide reoccurring revenue in the coming months. By implementing a differentiated strategy, outlined in this research, LifeLoop will become more competitive and profitable.