Document Type

Article

Publication Date

Winter 1997

Volume

16

Issue

1

Publication Title

Marketing Educator

First Page

2

Last Page

3

Abstract

I used to work for a Big Eight (now Big Six) Accounting firm. In addition to a tremendous amount of pro bono work that we did, the firm required all of its staff accountants, managers, and partners to become involved with one of the many not-for-profit organizations in the Cincinnati area.

The rationale was that each employee had an obligation to the greater community, to give something of himself or herself to others. And while I also heard that the "real" purpose of this requirement was "practice development" (translate marketing), there were certainly more likely places to network for "paying" clients. And we were in those places, too.

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