Cultural Trends of Audience Online Interaction with Vocal Talent Shows: A Comparative Study between China and the US

Authors

Yafei Zhang, West Texas A&M University
Andrea MM Weare, University of Nebraska at OmahaFollow
Heungseok Koh, The University of Iowa
Li Chen, The University of Iowa

Author ORCID Identifier

Weare - https://orcid.org/0000-0002-9208-1455

Document Type

Article

Publication Date

3-28-2016

Publication Title

Journal of Intercultural Communication Research

Volume

45

Issue

3

First Page

196

Last Page

213

DOI

https://doi-org.leo.lib.unomaha.edu/10.1080/17475759.2016.1165726

Abstract

This study examined cultural reflections online of audience comments on social network sites regarding vocal talent shows in China and the United States. The study applied dimensions of cross culture to investigate audience comments on the official social networking sites of The Voice of China and The Voice. Findings reflect Hofstede’s dimensions as applied to social media and illustrate how individuals alter their “local” cultural norms in the new media environment. The study specifically enhances the exploration of cultural manifestations in cyberspace, which fewer cross-cultural studies have researched.

Comments

This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Intercultural Communication Research on March 28,2016, available online: https://doi-org.leo.lib.unomaha.edu/10.1080/17475759.2016.1165726

Recommended Citation

Zhang, Y., Weare, A. M., Koh, H., & Chen, L. (2016). Cultural Trends of Audience Online Interaction with Vocal Talent Shows: A Comparative Study between China and the US. Journal of Intercultural Communication Research, 45(3), 196–213. https://doi-org.leo.lib.unomaha.edu/10.1080/17475759.2016.1165726