Organizing the Baby Boomer Construct: An Exploration of Marketing, Social Systems, and Culture

Authors

Jeremy Harris Lipschultz, University of Nebraska at OmahaFollow
Michael L. Hilt, University of Nebraska at OmahaFollow
Hugh J. Reilly, The University of Nebraska at OmahaFollow

Document Type

Article

Publication Date

9-2007

Publication Title

Educational Gerontology

Volume

33

Issue

9

First Page

759

Last Page

773

Abstract

Baby boomer trends are applied in the development of a conceptual framework that offers a social systems and cultural model for future studies. While there has been considerable recent attention paid to baby boomers, the studies lack a coherent theoretical base that would allow for more advanced and continuing research. Aging baby boomers heading into retirement present excellent research opportunities for scholars.

Comments

This is an Author's Accepted Manuscript of an article published inLipschultz, J. H., Hilt, M. L., & Reilly, H. J. (2007). Organizing the Baby Boomer Construct: An Exploration of Marketing, Social Systems, and Culture. Educational Gerontology, 33, 9, 759-773. © 2007 Taylor & Francis, available online at: http://www.tandfonline.com.leo.lib.unomaha.edu/doi/abs/10.1080/03601270701364511.

Recommended Citation

Lipschultz, Jeremy Harris; Hilt, Michael L.; and Reilly, Hugh J., "Organizing the Baby Boomer Construct: An Exploration of Marketing, Social Systems, and Culture" (2007). Communication Faculty Publications. 58.
https://digitalcommons.unomaha.edu/commfacpub/58