Teaching International Microenterprise Development: An Interdisciplinary Experiential Learning Approach

Authors

Catherine Y. Co, University of Nebraska at OmahaFollow
Jonna L. Holland, University of Nebraska at OmahaFollow

Document Type

Article

Publication Date

2019

Publication Title

Journal of Economics Teaching

Volume

4

Issue

1

First Page

27

Last Page

39

Abstract

In this article, the authors describe the core elements of an integrative economics-marketing course on international microenterprise development. The course covers issues related to poverty, market approaches to poverty alleviation, various methods to elicit willingness to pay, market segmentation, market research techniques, fair trade, and other topics. Students apply concepts and methods learned to a live case study. Assignments and in-class activities are designed to turn the handicraft work of four groups of ethnic minority women in a mountainous region of Vietnam into a viable and sustainable microenterprise.

Comments

© 2019 Journal of Economics Teaching. All rights reserved.

Reused with permission.

https://www.journalofeconomicsteaching.org/category/vol_4/vol_4_issue_1/

Recommended Citation

Co, Catherine Y. and Holland, Jonna L., "Teaching International Microenterprise Development: An Interdisciplinary Experiential Learning Approach" (2019). Economics Faculty Publications. 62.
https://digitalcommons.unomaha.edu/econrealestatefacpub/62