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The UNO Advantage Book, 2015-2016 features the Know the O campaign. Greeting from Chancellor John E. Christensen:

"For 107 years, UNO has served as this state’s point of access for excellence in higher education. Our equation for distinction is quite simple: hire extraordinary faculty and staff; offer a broad range of relevant and unique programs; enroll committed and passionate undergraduate and graduate students; build state-of-the-art learning, teaching and living spaces; offer the most competitively priced tuition in the region; infuse engagement, creativity, diversity and community into the culture; leverage the opportunities of a great city; and build a network of more than 116,000 alumni across the globe. Okay, not so simple. Yet, that is the Maverick way. We put this book together to share the value of UNO with students, parents, alumni, businesses, and community partners. We want everyone to get to “Know the O” and see how our momentum is building. Our value is a direct result of our unwavering dedication to our mission: deliver excellence in academics; commit fully to students; and remain locally and globally engaged. We call this the UNO advantage."

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